The Air Jordan 4 is that shoe. It will be returning in a big way in 2012. Perhaps the sickest of the drops will be the White/Black/Cement colorway. Find out when and where this truly epic shoe will drop. This shoe was also front and center during the Spike Lee and Michael Jordan commercials that were extremely popular at the time. The same commercials that featured Lee as Mars Blackman insisting that "it's got to be the shoes"! These ads are quite effective in the marketing of the Air Jordan 4. In fact, a pair of Jordan IV's is featured in Lee's movie "Do The right Thing".One of the most legendary Retros is the Jordan 4 Retro. This shoe will see a huge return in 2012.